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Outsourced CMO Tips: Optimizing your Google My Business Listing

February 26, 2018

  

Getting listed on Google Maps is one of the first things every new business should have on the top of their list. It helps customers find them easily and makes their business prominent in search results. A listing is especially beneficial for businesses that have a physical location. Technically known as "Google My Business", this organic search tool can be optimized to grow your business's digital presence at zero cost.

 

What's next?

 

Once you've listed your business on Google, the next thing you should do is create a website or a landing page. People are constantly looking for information, so you need to give it to them. In a world of "fake news", people are more suspicious than ever. Having a Google My Business listing backed by a site that has solid information and contact details will add credibility to your company.

 

A landing page doesn't have to be a website. It can also be a social media page like your business's Facebook page, Instagram profile or Twitter handle. All of these social media sites have options to convert your account into a business account that gives space for contact information and other key information that stands out. 

 

The thought behind all these strategies is to create trust. In the digital arena, you want to stand out from the rest because your business has a reliable image and content that backs you up.

 

Integrate reviews from real people

 

Build a website that consolidates user generated reviews for your business that can show a consumer what they can get from your business right off the bat.

 

This comes back to the trust factor

 

You might have experienced it yourself when scouring Amazon reviews before adding an item to cart. Reading the words of real people adds credibility to a product. In the same way, testimonials or Yelp reviews on the front page of your website will make your business more trustworthy and reliable in the eyes of any visitor that crosses your online space.

 

 

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